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December Newsletter
December 3rd, 2012
by Bill Boyajian

It’s December, and if you’re in the retail jewelry business, you have three weeks to make your year. Here are three things you need to do…..

1. Call your best customers if you haven’t already and tell them you have a great solution for their holiday gift-giving challenge. Then, get them into the store.

2. Get “up” every morning and adjust your attitude to sell, sell, sell. All hands on deck. If you’re an owner or manager, get your people motivated every day!

3. Keep hydrated and eat regularly. You need energy because of your long hours of work this month. And get as much sleep as you can. You will need your rest to be your best.

Marketing 101: A Must Read!

The objective of a first dating experience isn’t matrimony.  It’s an opportunity to get to know that person, to learn what makes her tick, and to see if there is a greater interest than the first spark that led to asking the person out…

Get a Good Second Opinion

For many people, December is a time for family and friends.  It’s a time for reflecting and appreciating the wonders and beauty of life.  But it may also be a time for thinking and planning for the new year…

Are You a Leader?  Don’t Answer Until You Read This…..

The best leaders see the future and balance it with reality.  They know how to employ skills and develop resources to get things done.  They know how to…

Did you know…. The gem material lapis lazuli was crushed into fine powder and used in antiquity to color pictures in precious manuscripts.  The brilliant blue color maintains its richness for hundreds of years, even millennia.

Here are a few more Business and Life Tips to think about:

Business Tips:

  • Treat people with respect. Give them the benefit of the doubt until they prove you wrong. They want to do a good job. Let them.
  • Too many businesspeople obsess about revenue growth, and fail to pay enough attention to bottom line growth, which is what really matters.
  • The best way to get ahead in business is to make yourself indispensable to the firm or clients you work for.

Life Tips:

  • It’s better to try and fail, than not try at all. Fact is, NOT trying is failure, and a big mistake.
  • The more you give, the more you get. Give of yourself this holiday season, and watch how the benefits accrue all year long.
  • Don’t try to please everyone around you. Be friendly and fair, yet firm. People appreciate and respect kindness and strength.


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“I needed help orchestrating a succession plan for our business. I had heard that Bill Boyajian specialized in assisting owners to transition their business to the next generation. He knows how to bridge the generation gap and deliver what each needs to hear. I would recommend Bill to any business owner who needs advice on succession planning from a trusted outside professional.”

–Charles Denaburg,
Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL

"Our family needed some guidance on business transition and succession planning. We asked Bill Boyajian to help us because we knew we could trust him to tell us what we needed to hear. Bill became a valuable resource for our company and our entire family. He has the ability to meet each of us where we’re at and it has served us very well."

–Ceylon Leitzel
Leitzel Fine Jewelry
Hershey & Myerstown, PA

“We needed a plan to transition our business to a non-family member and we asked Bill Boyajian to help us. His experience in the area has really paid off, but we didn’t expect the added value of putting us together with a financial planner who helped organize our retirement needs. We now have the fundamentals to transition our business successfully, and we have Bill to thank for it.”

–Ernie & Debbie Cummings
Kizer-Cummings Jewelers
Lawrence, KS