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Do You Need a SWOT?
July 28th, 2014
by Bill Boyajian

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Every business needs a SWOT from time to time.  I don’t mean a literal swot, I mean an exercise that identifies a company’s Strengths, Weaknesses, Opportunities, and Threats.

Some may say this is old-fashioned or not in vogue today.  They’re wrong.  The biggest problem in running a business, department, store, nonprofit, whatever….is being so engrossed in the detail that you can’t see the big picture.  Often, the very best thing you can do is get away for a day to think, brainstorm, and reflect ON your business, instead of being too wrapped up IN your business.

I recommend this simple SWOT exercise.  Done properly, a SWOT can be refreshing, enlightening, and invigorating.  It can also be a terrific team-builder by getting key people involved in the process.  Individuals crave to be part of a winning team, so including them in this process may be exactly what you need.

So get away and give yourself a SWOT. It will really help you, and your business.

 



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“I needed help orchestrating a succession plan for our business. I had heard that Bill Boyajian specialized in assisting owners to transition their business to the next generation. He knows how to bridge the generation gap and deliver what each needs to hear. I would recommend Bill to any business owner who needs advice on succession planning from a trusted outside professional.”

–Charles Denaburg,
Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL

"Our family needed some guidance on business transition and succession planning. We asked Bill Boyajian to help us because we knew we could trust him to tell us what we needed to hear. Bill became a valuable resource for our company and our entire family. He has the ability to meet each of us where we’re at and it has served us very well."

–Ceylon Leitzel
Leitzel Fine Jewelry
Hershey & Myerstown, PA

“We needed a plan to transition our business to a non-family member and we asked Bill Boyajian to help us. His experience in the area has really paid off, but we didn’t expect the added value of putting us together with a financial planner who helped organize our retirement needs. We now have the fundamentals to transition our business successfully, and we have Bill to thank for it.”

–Ernie & Debbie Cummings
Kizer-Cummings Jewelers
Lawrence, KS