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Jewelers Need Filters
August 2nd, 2013
by Bill Boyajian

 Yes jewelers need filters. But what do I mean?

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We need Google to find things – or even better yet, sophisticated filtering sites to locate what we specifically want to buy. We don’t go to Google to buy an airline ticket or a hotel room. We go to Travelocity or Expedia or Priceline or Hotwire. In other words, we go to a pre-determined site – let’s call it a mechanism – to get what we want.

In the same way, jewelers need a filtering mechanism to determine how well they are doing in business. Many jewelers are computerized today with an inventory management system that can produce reports to help run their business. But most jewelers don’t use their management system to best advantage. Often, they are so busy with sales, personnel, repairs, customer service, advertising, sourcing, etc. that they simply don’t have time to focus on what is most important in business. They need a reporting structure and a filtering system that tells them where they are going right and where they are going wrong.

Simply put, jewelers need to focus on managing their businesses in order to be profitable. This is where filters for the right information come in. If you aren’t using the information at your fingertips, (and still relying on your gut instincts), you are not running an efficient business. Get some help now, before you find yourself out of business.



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“I needed help orchestrating a succession plan for our business. I had heard that Bill Boyajian specialized in assisting owners to transition their business to the next generation. He knows how to bridge the generation gap and deliver what each needs to hear. I would recommend Bill to any business owner who needs advice on succession planning from a trusted outside professional.”

–Charles Denaburg,
Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL

"Our family needed some guidance on business transition and succession planning. We asked Bill Boyajian to help us because we knew we could trust him to tell us what we needed to hear. Bill became a valuable resource for our company and our entire family. He has the ability to meet each of us where we’re at and it has served us very well."

–Ceylon Leitzel
Leitzel Fine Jewelry
Hershey & Myerstown, PA

“We needed a plan to transition our business to a non-family member and we asked Bill Boyajian to help us. His experience in the area has really paid off, but we didn’t expect the added value of putting us together with a financial planner who helped organize our retirement needs. We now have the fundamentals to transition our business successfully, and we have Bill to thank for it.”

–Ernie & Debbie Cummings
Kizer-Cummings Jewelers
Lawrence, KS