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Play to Win
October 2nd, 2017
by Bill Boyajian

We’ve all seen it.  A football team is ahead by two touchdowns in the fourth quarter only to lose the game.  A basketball team is up by 10 points with three minutes to go but loses.  A golfer is ahead by four strokes going into the final round of a tournament and loses to a player who finishes strong.

We see it in sports all the time because the team or individual in front gets too conservative and loses.  It doesn’t make sense to abandon the one thing that got you a lead for a strategy that tries to keep you from losing.

It’s the same way in business.  We fight hard to become successful and then we become complacent, thinking that what got us to where we are will keep us there.  Trying to maintain the status quo – and playing it safe – will cause us to fall behind.  Every business needs to constantly innovate and experiment with new ideas and strategies.  Not every new concept will work, but that doesn’t mean we shouldn’t try.

So instead of playing “not to lose,” we need to “play to win.”  Winning involves continuous learning, constant experimentation, and relentless innovation.  It isn’t enough to be good.  We need to strive to be great.  It’s the only way to stay ahead in the game, and win!



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“I needed help orchestrating a succession plan for our business. I had heard that Bill Boyajian specialized in assisting owners to transition their business to the next generation. He knows how to bridge the generation gap and deliver what each needs to hear. I would recommend Bill to any business owner who needs advice on succession planning from a trusted outside professional.”

–Charles Denaburg,
Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL

"Our family needed some guidance on business transition and succession planning. We asked Bill Boyajian to help us because we knew we could trust him to tell us what we needed to hear. Bill became a valuable resource for our company and our entire family. He has the ability to meet each of us where we’re at and it has served us very well."

–Ceylon Leitzel
Leitzel Fine Jewelry
Hershey & Myerstown, PA

“We needed a plan to transition our business to a non-family member and we asked Bill Boyajian to help us. His experience in the area has really paid off, but we didn’t expect the added value of putting us together with a financial planner who helped organize our retirement needs. We now have the fundamentals to transition our business successfully, and we have Bill to thank for it.”

–Ernie & Debbie Cummings
Kizer-Cummings Jewelers
Lawrence, KS