|Put More Color in Your Life…..and Your Business!
January 13th, 2016
by Bill Boyajian
I work with a lot of jewelers and continue to be surprised and disappointed at the lack of colored gemstone jewelry in their stores. I love colored stones, as do most gemologists. That’s why I can’t understand why more independents, in particular, don’t carry as much colored stone jewelry as they should. With the Tucson Shows starting in early February, here are eight reasons why jewelers should stock and promote colored gemstones:
Colored gemstone jewelry is an opportunity waiting to happen for both store owners and consumers. Acquire the right goods at the upcoming Tucson shows and enjoy greater success in 2016!
- About Bill Boyajian
- Book Preview
"Bill Boyajian is a leader people follow, with a proven track record of success. He will provide solutions to your biggest challenges and deliver terrific results."
International Jewelers Block Insurance
"A sought after role model, Bill reminds us that how we lead our business has everything to do with how we live a fulfilling life."
– Pam Levine,
Levine Design Group