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That Special Business Experience
August 7th, 2017
by Bill Boyajian

I recently had dinner with some friends in a nice Italian restaurant I frequent in a city I visit on occasion.  The owner always greets us at the door and even remembers us when we come in.  He takes great pride in his menu, his décor, and his service to patrons.  You can tell he loves what he does and delights in the nice comments he receives about the delicious food he serves.

It reminded me of how special it is to be greeted by an owner of an establishment and to be given that extra special touch that makes coming back so rewarding.  Today we read about how people are enamored with the experience they get in almost any type of business.  I suppose this is true, and people are certainly focused on how businesses differentiate their operations and activities from others with which they compete.  But I sometimes wonder if it hasn’t always been like this to some degree.

I’ve always enjoyed receiving personal attention from the owner or manager of an enterprise.  I’ve always appreciated someone remembering me when I patronize an establishment.  And I’ve always enjoyed that special feeling of a unique experience when I receive it.  I just haven’t always been as conscious of it as I am today.

It’s the little things that make the difference in every business.  Take some time today to think about what makes your business special to people.  Maybe that will be the difference between running a business and loving what you do.



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"Bill Boyajian is a leader people follow, with a proven track record of success. He will provide solutions to your biggest challenges and deliver terrific results."

–Howard Herzog
International Jewelers Block Insurance

"A sought after role model, Bill reminds us that how we lead our business has everything to do with how we live a fulfilling life."

– Pam Levine,
Levine Design Group