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That Special Business Experience
August 7th, 2017
by Bill Boyajian

I recently had dinner with some friends in a nice Italian restaurant I frequent in a city I visit on occasion.  The owner always greets us at the door and even remembers us when we come in.  He takes great pride in his menu, his décor, and his service to patrons.  You can tell he loves what he does and delights in the nice comments he receives about the delicious food he serves.

It reminded me of how special it is to be greeted by an owner of an establishment and to be given that extra special touch that makes coming back so rewarding.  Today we read about how people are enamored with the experience they get in almost any type of business.  I suppose this is true, and people are certainly focused on how businesses differentiate their operations and activities from others with which they compete.  But I sometimes wonder if it hasn’t always been like this to some degree.

I’ve always enjoyed receiving personal attention from the owner or manager of an enterprise.  I’ve always appreciated someone remembering me when I patronize an establishment.  And I’ve always enjoyed that special feeling of a unique experience when I receive it.  I just haven’t always been as conscious of it as I am today.

It’s the little things that make the difference in every business.  Take some time today to think about what makes your business special to people.  Maybe that will be the difference between running a business and loving what you do.



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“I needed help orchestrating a succession plan for our business. I had heard that Bill Boyajian specialized in assisting owners to transition their business to the next generation. He knows how to bridge the generation gap and deliver what each needs to hear. I would recommend Bill to any business owner who needs advice on succession planning from a trusted outside professional.”

–Charles Denaburg,
Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL

"Our family needed some guidance on business transition and succession planning. We asked Bill Boyajian to help us because we knew we could trust him to tell us what we needed to hear. Bill became a valuable resource for our company and our entire family. He has the ability to meet each of us where we’re at and it has served us very well."

–Ceylon Leitzel
Leitzel Fine Jewelry
Hershey & Myerstown, PA

“We needed a plan to transition our business to a non-family member and we asked Bill Boyajian to help us. His experience in the area has really paid off, but we didn’t expect the added value of putting us together with a financial planner who helped organize our retirement needs. We now have the fundamentals to transition our business successfully, and we have Bill to thank for it.”

–Ernie & Debbie Cummings
Kizer-Cummings Jewelers
Lawrence, KS