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There are Three Key Things Jewelers Must Not Do
March 4th, 2013
by Bill Boyajian

1) Sell diamonds with laboratory reports that have artificially “sweetened” grades and fail to inform consumers.

2) Sell diamond jewelry with artificially high appraisal documents that dupe consumers into thinking they got a better deal than they did.

3) Fail to disclose information about gem treatments that consumers should be apprised of before purchasing an item.

I know this stuff happens all the time and credible jewelers find themselves at a serious disadvantage when it does.

But I’m tired of hearing stories about jewelers who sell with so-called “independent” laboratory reports when they know the diamond grades for color and clarity, even cut, are far from accurate. It sickens me to see GIA’s long-coveted diamond grading standards misused and abused by unscrupulous people. I think it’s time that someone takes a stand against such abuse.

Why as an industry do we allow this to happen? Why can’t our legitimate enforcement entities counteract this behavior and force everyone to operate on a level playing field? Have we so deadened ourselves to such behavior that we merely accept it? Something must be done to stop it. A call to action is necessary. Where do you stand on this issue?



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“I needed help orchestrating a succession plan for our business. I had heard that Bill Boyajian specialized in assisting owners to transition their business to the next generation. He knows how to bridge the generation gap and deliver what each needs to hear. I would recommend Bill to any business owner who needs advice on succession planning from a trusted outside professional.”

–Charles Denaburg,
Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL

"Our family needed some guidance on business transition and succession planning. We asked Bill Boyajian to help us because we knew we could trust him to tell us what we needed to hear. Bill became a valuable resource for our company and our entire family. He has the ability to meet each of us where we’re at and it has served us very well."

–Ceylon Leitzel
Leitzel Fine Jewelry
Hershey & Myerstown, PA

“We needed a plan to transition our business to a non-family member and we asked Bill Boyajian to help us. His experience in the area has really paid off, but we didn’t expect the added value of putting us together with a financial planner who helped organize our retirement needs. We now have the fundamentals to transition our business successfully, and we have Bill to thank for it.”

–Ernie & Debbie Cummings
Kizer-Cummings Jewelers
Lawrence, KS