Catering to Millennials

Generation Y, also called the Millennials, is composed largely of children of Baby Boomers. Born in the 1980s and ‘90s, they are generally in the 18 – 34 year range. (I’ve got two of them.) This is no bulletin to savvy jewelers — most of your bridal customers are in Generation Y.

Here are five things to think about when considering the Millennials:

1. They search the internet before they buy — and they are used to dealing with good technology — so you better to have a quality web presence to be relevant.

2. They are less inclined to be loyal to any particular jeweler than past generations, so do your best to create a “connection” with them.

3. They dress more casually than most, so try to fit in with their style and preferences.

4. They are better educated with more information at their fingertips, so don’t try to outsmart them; just inform them with your knowledge and expertise.

5. They often prefer size over quality, so have a spread of diamonds that cover a broad spectrum to suit individual tastes.

Your best customer is an already satisfied customer, so do your best to inspire and motivate Millennials. After all, they will be your next “satisfied” customers and will come back to buy again.

Resilience

What makes leaders so unique is their ability to bounce back after failure, defeat, and disappointment. Leaders and, especially, entrepreneurs, appear almost impervious to failure — as if it never happened. It’s not a matter of denial. Leaders know when they’ve blown it; they just pick themselves back up and try it again….[click to read on]

Here are a few Business and Life tips to think about….

Business Tips:

• Creativity is seeing something new in something old, an idea you see that others miss. Learn to see things with a fresh perspective.
• Success comes to those who are diligent enough to persevere and yet patient enough to take the time to get things right.
• When in doubt about hiring someone, don’t. Test the person. Do background checks. Call references. Don’t take undo risk.

Life Tips:

• Do something for someone today who doesn’t expect it. It can be a small thing. It’s OK. You’ll make someone happy, and yourself, too.
• Give your children the freedom to dream so they can find their passion. They won’t spend their lives working, but rather, living.
• Get away each quarter to take time to think and reflect. This is time just for you, something you do less often than you should.

Tags: Advice, Crisis Management, Determination, Drive, Knowledge, Leadership Excellence, Motivation, People, Relationships, Sales, Success