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Vision & Strategic Planning
January 26th, 2015
by Bill Boyajian

When I was a young president of GIA back in the late 1980s, we set out to strategically plan the future of the organization. The process began with images of a desired future based on a very successful past. That future became very real, even compelling, based on an unbridled set of outcomes that we envisioned for the decade ahead: international expansion, a new headquarters campus, laboratory growth, increased research & development, and more.

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But you don’t have to own or run a company, or be involved in a business the size of GIA today, to realize that you have to create a vision for your future and a strategic plan for how you’re going to get there. Vision is more about imagining what the future could look like and strategic planning is developing the actions that will allow you to achieve that vision.

Every corporation or business entity (including every individual) should take the time necessary to envision its future, and to harness the resources – both human and capital – to allow that future to materialize. Yet budgeting the time and money, and putting in the effort to do this, is often the last thing that business owners and managers will do.

With the new year in full swing, I encourage you to think through a new vision for your future, and to develop a plan to see it through. It is the visioning process that will take you where you’ve never been before, and it is the planning process that will help you get there.



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“I needed help orchestrating a succession plan for our business. I had heard that Bill Boyajian specialized in assisting owners to transition their business to the next generation. He knows how to bridge the generation gap and deliver what each needs to hear. I would recommend Bill to any business owner who needs advice on succession planning from a trusted outside professional.”

–Charles Denaburg,
Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL

"Our family needed some guidance on business transition and succession planning. We asked Bill Boyajian to help us because we knew we could trust him to tell us what we needed to hear. Bill became a valuable resource for our company and our entire family. He has the ability to meet each of us where we’re at and it has served us very well."

–Ceylon Leitzel
Leitzel Fine Jewelry
Hershey & Myerstown, PA

“We needed a plan to transition our business to a non-family member and we asked Bill Boyajian to help us. His experience in the area has really paid off, but we didn’t expect the added value of putting us together with a financial planner who helped organize our retirement needs. We now have the fundamentals to transition our business successfully, and we have Bill to thank for it.”

–Ernie & Debbie Cummings
Kizer-Cummings Jewelers
Lawrence, KS