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April 6th, 2017
by Bill Boyajian

The culture of any business is created by its founder and nurtured by its current leadership.  A brand, an image, or a reputation can attract a lot of people to want to work for a company or organization, but it is the culture of the place that keeps people happy.  What you really want are people so pleased with the workplace that they fall in love with it, and tell others about it.

The way this “love affair” starts is through a company’s culture.  Talented and success-oriented people want to work around other talented, success-oriented people.  They also want to invest their time (and their life) at a place where they feel in synch with the values and direction of its leadership.  The key aspect of this lies in the leader: his or her philosophy, temperament, and credibility.  No amount of money can keep someone happy if the desire to work is outweighed by the problems at work.

Even the traditional elements of good leadership, performance recognition, effective communication, and a collaborative environment aren’t necessarily enough anymore.  People now seek fun environments where genuine appreciation is the norm and a work-life balance with reasonable flexibility is encouraged.  All of this is established and nurtured by ownership and leadership, and leveraged to form a culture that is invigorating and worthy of peoples’ time.

What is the culture of your workplace?  Can it be improved?  Are you the one responsible for it?  How can you impact the culture and those within it, even if you aren’t the one responsible for guiding it?

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"Bill Boyajian is a leader people follow, with a proven track record of success. He will provide solutions to your biggest challenges and deliver terrific results."

–Howard Herzog
International Jewelers Block Insurance

"A sought after role model, Bill reminds us that how we lead our business has everything to do with how we live a fulfilling life."

– Pam Levine,
Levine Design Group