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Eight Reasons to Buy and Stock Colored Gemstone Jewelry
February 22nd, 2013
by Bill Boyajian

I was recently interviewed by The American Gem Trade Association (AGTA) on the merits of buying and stocking colored stones and colored stone jewelry. My answers to their questions seemed basic, yet most retail jewelers fail to have adequate colored gemstone jewelry in their stores, and therefore sell far less of this product category than they should.

Here are eight reasons to buy and stock colored gemstone jewelry:

1. It’s beautiful. Colored gemstones are attractive and add beauty, mystique, and intrigue to your showcases.

2. It sets you apart. Instead of having similar items to everyone else, you will stand out from the crowd with fine colored stone jewelry.

3. It lets your knowledge show. Your understanding of colored gems builds confidence with your customers. Your knowledge and education will shine.

4. It appeals to the fashion-forward customer. Your clients want to fit in with the fashions of today. Nothing does this like colored gemstone jewelry.

5. Color works 24/7. Colored gemstones are appropriate for almost any occasion, night or day.

6. History and lore abound. Diamonds have a short history and less lore that the wide variety of colored gemstones. Use this to create wide-ranging curiosity and appeal.

7. Dress for success. Colored gemstones complement the wearer by adding accent to the color of any dress or outfit.

8. It gives you margin. Colored stone jewelry doesn’t lend itself easily to price comparison. You have the ability to add profit to your bottom line.

Colored gemstone jewelry is an opportunity waiting to happen. Acquire the right goods for you business today.

Sapphire & Diamond Chandelier Earrings courtesy of Universal Jewellery Design Centre, http://www.ujdc.com/



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