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Put More Color in Your Life…..and Your Business!
January 13th, 2016
by Bill Boyajian

I work with a lot of jewelers and continue to be surprised and disappointed at the lack of colored gemstone jewelry in their stores. I love colored stones, as do most gemologists. That’s why I can’t understand why more independents, in particular, don’t carry as much colored stone jewelry as they should. With the Tucson Shows starting in early February, here are eight reasons why jewelers should stock and promote colored gemstones:

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  1. They’re beautiful. Colored gemstones are attractive and add beauty, mystique, and intrigue to your showcases.
  2. They set you apart. Instead of having similar items to everyone else, you will stand out from the crowd with fine colored stone jewelry.
  3. They let your knowledge show. Your understanding of colored gems builds confidence with your customers. Your knowledge and education will shine.
  4. They appeal to the fashion-forward customer. Your clients want to fit in with the fashions of today. Nothing does this like colored gemstone jewelry.
  5. Color works 24/7. Colored gemstones are appropriate for almost any occasion, night or day.
  6. History and lore abound. Diamonds have a short history and less lore that the wide variety of colored gemstones. Use this to create wide-ranging curiosity and appeal.
  7. Consumers can dress for success. Colored gemstones complement the wearer by adding accent to the color of any dress or outfit.
  8. They give you margin. Colored stone jewelry doesn’t lend itself easily to price comparison. You have the ability to add profit to your bottom line.

Colored gemstone jewelry is an opportunity waiting to happen for both store owners and consumers. Acquire the right goods at the upcoming Tucson shows and enjoy greater success in 2016!



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“I needed help orchestrating a succession plan for our business. I had heard that Bill Boyajian specialized in assisting owners to transition their business to the next generation. He knows how to bridge the generation gap and deliver what each needs to hear. I would recommend Bill to any business owner who needs advice on succession planning from a trusted outside professional.”

–Charles Denaburg,
Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL

"Our family needed some guidance on business transition and succession planning. We asked Bill Boyajian to help us because we knew we could trust him to tell us what we needed to hear. Bill became a valuable resource for our company and our entire family. He has the ability to meet each of us where we’re at and it has served us very well."

–Ceylon Leitzel
Leitzel Fine Jewelry
Hershey & Myerstown, PA

“We needed a plan to transition our business to a non-family member and we asked Bill Boyajian to help us. His experience in the area has really paid off, but we didn’t expect the added value of putting us together with a financial planner who helped organize our retirement needs. We now have the fundamentals to transition our business successfully, and we have Bill to thank for it.”

–Ernie & Debbie Cummings
Kizer-Cummings Jewelers
Lawrence, KS