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Top of Mind: April 11, 2013
April 11th, 2013
by Bill Boyajian

Display Your Prices!

I’m constantly amazed at jewelers – and even manufacturers – who won’t exhibit their prices in jewelry showcases. Some say it’s tacky and think they’re smarter and “classier” if they don’t.

Displaying your prices to consumer’s does three important things:

1) It builds trust and confidence with clientele because it shows openness and transparency.
2) It encourages people to browse around (and stick around longer) in the store.
3) It motivates people to ask to see items they feel fit their price range.

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This works just as well with suppliers at a trade show. Displaying prices is simply good business. You’ll be surprised at the number of people who will be delighted with your pricing, especially when they would never stop to ask for the price of an item if you didn’t display it.

Prices should be displayed on jewelry pieces. Do it elegantly and make your pricing visibly clear. You’ll make more sales and happier customers. Do it today.

“Managing” Your Emotions as a Leader

How you handle your emotions when leading has a profound effect on your decision-making and on those who follow you.

The best leaders balance their emotions and natural instincts with….[read more]

 

Here are a few Business and Life tips to think about:

Business Tips

  • Financial success is a worthwhile measure of business success, but consider the tremendous value of creating jobs for people.
  • When under pressure, stay calm. Discretion is key. Don’t let people get under your skin or push your buttons.
  • Want to make more money? Take more responsibility in your job. Work harder. Work smarter. Dedicate yourself to excellence.

Life Tips

  • How we see ourselves is not necessarily how others see us. In fact, it is often very different. Best to look in the mirror, often.
  • Think about how you can be useful to people with the talents and abilities you’ve been given. Then go put them to use to help others.
  • You remember what you hear, but more of what you see, and even more of what you do. Be a doer in order to learn and grow.


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“I needed help orchestrating a succession plan for our business. I had heard that Bill Boyajian specialized in assisting owners to transition their business to the next generation. He knows how to bridge the generation gap and deliver what each needs to hear. I would recommend Bill to any business owner who needs advice on succession planning from a trusted outside professional.”

–Charles Denaburg,
Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL

"Our family needed some guidance on business transition and succession planning. We asked Bill Boyajian to help us because we knew we could trust him to tell us what we needed to hear. Bill became a valuable resource for our company and our entire family. He has the ability to meet each of us where we’re at and it has served us very well."

–Ceylon Leitzel
Leitzel Fine Jewelry
Hershey & Myerstown, PA

“We needed a plan to transition our business to a non-family member and we asked Bill Boyajian to help us. His experience in the area has really paid off, but we didn’t expect the added value of putting us together with a financial planner who helped organize our retirement needs. We now have the fundamentals to transition our business successfully, and we have Bill to thank for it.”

–Ernie & Debbie Cummings
Kizer-Cummings Jewelers
Lawrence, KS