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Top of Mind: July 3, 2013
July 3rd, 2013
by Bill Boyajian

Did You Impress Them?

One of my retail friends has an interesting way of evaluating new sales staff. He watches how they interact with a customer and often sits down with them to discuss the conversation. If a customer walks (and they most often do, unfortunately), he asks a simple question: Did you impress them? This simple question really makes his salesperson think.

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You won’t make every sale to every customer, but if you can convert just 10% more “lookers” into buyers, your sales will increase significantly. This works in any selling situation, so a review of each customer interaction is important to know what you did right, and what you did wrong. Discovering why you “lost” a potential customer is key to closing more sales.

When you can impress a customer with your knowledge, experience, personality and/or sincerity, you have a much better chance of making a sale. So the next time a customer walks, ask yourself, “Did I impress them?”

 


Everyone Leads

The best leaders see the future and balance it with reality. They know how to employ skills and develop resources to get things done. They know how to maximize their strengths and those of others….[click to read more]

 

Here are a few Business and Life tips to think about….

Business Tips:

  • The risk to not thinking BIG is the risk of thinking too small. Better to think BIG and fall short than to think small and succeed small.
  • In leadership, the people you have led well will be there for you when you need them if you have cared for them along the way.
  • How well you do something should not be dependent upon the thanks (or money) you might get, but on the pride you have in doing it well.

Life Tips:

  • Use difficult times as a means of developing strength, wisdom, intelligence, and experience in the midst of challenge and change.
  • Helping others is a use of your time that has a multiplier, even exponential, effect. Doing good never has a diminishing return.
  • Often, we fail to do something for no good reason. Next time, ask yourself, what’s the worst thing that can happen? Then go do it.


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“I needed help orchestrating a succession plan for our business. I had heard that Bill Boyajian specialized in assisting owners to transition their business to the next generation. He knows how to bridge the generation gap and deliver what each needs to hear. I would recommend Bill to any business owner who needs advice on succession planning from a trusted outside professional.”

–Charles Denaburg,
Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL

"Our family needed some guidance on business transition and succession planning. We asked Bill Boyajian to help us because we knew we could trust him to tell us what we needed to hear. Bill became a valuable resource for our company and our entire family. He has the ability to meet each of us where we’re at and it has served us very well."

–Ceylon Leitzel
Leitzel Fine Jewelry
Hershey & Myerstown, PA

“We needed a plan to transition our business to a non-family member and we asked Bill Boyajian to help us. His experience in the area has really paid off, but we didn’t expect the added value of putting us together with a financial planner who helped organize our retirement needs. We now have the fundamentals to transition our business successfully, and we have Bill to thank for it.”

–Ernie & Debbie Cummings
Kizer-Cummings Jewelers
Lawrence, KS