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Fair Isn’t Equal, and Equal Isn’t Always Fair
March 12th, 2020
by Bill Boyajian

Every golf course has a player attendant who drives around the course and keeps track of the pace of play so one foursome doesn’t get way behind those in front. Player attendants are there to politely, but assertively, keep golfers moving at a recommended pace, and they are also there to assist golfers on the course. Some player attendants are excellent. They are polite, helpful in finding lost balls, assist in raking sand traps, and otherwise do what their job title says: Player Assistant. But all Player Assistants aren’t created equal, nor should they be paid equally if one consistently out-performs another.

The same is true with employees in stores today. Some are exceptional salespeople who produce significantly more sales than others, and they should be paid as such. Others are superior administrators who outshine peers, take on added responsibilities, are consistently pleasant, and are viewed as model employees. They, too, should be paid more because of it. But this isn’t always the case because some employers pay people equally, to a fault, fearing some sort of backlash from staff.

Superior employees are almost never paid in proportion to how superior their performance really is. It’s a shame because, as Jim Collins said in his book Good to Great, the most valuable asset in any company is its most valuable people. So the next time you review employees (and I certainly hope you do on a regular basis), think about what you would do without your best people, and then adjust their salaries accordingly. Do this because fair isn’t equal, and equal isn’t always fair.



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–Charles Denaburg,
Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL

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Leitzel Fine Jewelry
Hershey & Myerstown, PA

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Kizer-Cummings Jewelers
Lawrence, KS