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Strategy versus Reaction
May 19th, 2024
by Bill Boyajian

Strategy is planning in advance of circumstances.  

Reaction is what you do in the midst of circumstances.

You dress and act and learn and grow for the job you want, not the job you have.  That’s how you get to where you want to be.  It takes patience, forgoing short-term gain in favor of long-term planning.

All too often, I see owners and managers reacting to circumstances instead of planning longer-term strategies that will get them where they want to go before they need to be there.  Plugging holes in a business for convenience isn’t the best choice, and rarely has much to do with actual strategy.  It’s more like putting a band-aid on a heavy wound.

As an owner or manager, a big part of your day involves working on your business, not in your business.  Looking at things from a higher altitude allows you to get out of the weeds.  Putting out daily fires is not good leadership.  Good leadership is accommodating, if not avoiding,A the daily fires in favor of longer-term goals.

If you really want to be strategic, set time aside to plan.  Challenge yourself and your team to look beyond where you are to where you want to be.  Ask yourself how you’re going to get there, what your options are, and where your priorities lie.

Strategy versus Reaction is something you should think about every morning.  Discipline yourself to think more, plan more, and be more.  Do that well and your leadership will flourish.



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“I needed help orchestrating a succession plan for our business. I had heard that Bill Boyajian specialized in assisting owners to transition their business to the next generation. He knows how to bridge the generation gap and deliver what each needs to hear. I would recommend Bill to any business owner who needs advice on succession planning from a trusted outside professional.”

–Charles Denaburg,
Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL

"Our family needed some guidance on business transition and succession planning. We asked Bill Boyajian to help us because we knew we could trust him to tell us what we needed to hear. Bill became a valuable resource for our company and our entire family. He has the ability to meet each of us where we’re at and it has served us very well."

–Ceylon Leitzel
Leitzel Fine Jewelry
Hershey & Myerstown, PA

“We needed a plan to transition our business to a non-family member and we asked Bill Boyajian to help us. His experience in the area has really paid off, but we didn’t expect the added value of putting us together with a financial planner who helped organize our retirement needs. We now have the fundamentals to transition our business successfully, and we have Bill to thank for it.”

–Ernie & Debbie Cummings
Kizer-Cummings Jewelers
Lawrence, KS