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Priorities
December 1st, 2024
by Bill Boyajian

A priority is something that is more important than other things.  My experience with business owners tells me that understanding priorities is the most difficult aspect of running a company.

Owners and managers tend to get too wrapped up in day-to-day minutia or one-off deep dives into something of personal interest that lacks importance.  This keeps them from seeing the big picture and working on their business more than in their business.

Customers are a priority, as are staff.  If you aren’t putting your focus on the human side of business, you’re missing the priorities.  Nothing happens in a business until a sale is made, and unless you’re operating a strictly online business that runs itself, you need people with talent to get the job done and you need to give them the attention they deserve.

I schedule my priorities every day and always leave time for thinking and planning.  That means scheduling time for yourself as an owner or manager or salesperson or even front-line worker.  If you don’t have time to think, how can you ever make improvements?  You need to have the time – and take the time – to see things from a new and fresh perspective.  That means making time a priority.

Urgent and important matters are always a priority.  But if you find yourself always putting fires out without the time to focus on people and planning, then you’re missing your priorities.



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“I needed help orchestrating a succession plan for our business. I had heard that Bill Boyajian specialized in assisting owners to transition their business to the next generation. He knows how to bridge the generation gap and deliver what each needs to hear. I would recommend Bill to any business owner who needs advice on succession planning from a trusted outside professional.”

–Charles Denaburg,
Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL

"Our family needed some guidance on business transition and succession planning. We asked Bill Boyajian to help us because we knew we could trust him to tell us what we needed to hear. Bill became a valuable resource for our company and our entire family. He has the ability to meet each of us where we’re at and it has served us very well."

–Ceylon Leitzel
Leitzel Fine Jewelry
Hershey & Myerstown, PA

“We needed a plan to transition our business to a non-family member and we asked Bill Boyajian to help us. His experience in the area has really paid off, but we didn’t expect the added value of putting us together with a financial planner who helped organize our retirement needs. We now have the fundamentals to transition our business successfully, and we have Bill to thank for it.”

–Ernie & Debbie Cummings
Kizer-Cummings Jewelers
Lawrence, KS