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Learn to Say “NO”
February 16th, 2025
by Bill Boyajian

The best way to stay focused on your goals and to save time in your business and your life is say no.  You can’t protect your own priorities unless you learn to tactfully, but firmly, decline requests for your time and attention to other peoples’ wants and needs.

Too often, busy, successful people grudgingly accept assignments for volunteer organizations or social obligations that are outside of their personal interest and priorities.  The old adage comes to mind: “If you want something done, ask a busy person.”  Those same busy people tend to say yes because they worry about offending others without realistically weighing the cost of the personal time and the added pressure of accepting such roles. 

Every need is not necessarily a cause for you to shoulder.

Taking on more challenges at work may at times be necessary, but also tricky.  When there are obvious needs that must be met, all responsible people tend to tackle the issue in front of them without realizing that others may be able to fill that role.  Sometimes you take on things only because others aren’t doing their job, and this becomes a waste of your time and ultimately a source of frustration.

Opportunities, situations, and apparent needs identified by others may well be genuine, but learning to thoughtfully say no to things outside of your heartfelt obligations may be the most important decision you make this year.  Don’t feel bad to turn down opportunities.  Be gracious and appreciative, but do what you must to protect your time and your ability to accomplish your priorities, not someone else’s.



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“I needed help orchestrating a succession plan for our business. I had heard that Bill Boyajian specialized in assisting owners to transition their business to the next generation. He knows how to bridge the generation gap and deliver what each needs to hear. I would recommend Bill to any business owner who needs advice on succession planning from a trusted outside professional.”

–Charles Denaburg,
Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL

"Our family needed some guidance on business transition and succession planning. We asked Bill Boyajian to help us because we knew we could trust him to tell us what we needed to hear. Bill became a valuable resource for our company and our entire family. He has the ability to meet each of us where we’re at and it has served us very well."

–Ceylon Leitzel
Leitzel Fine Jewelry
Hershey & Myerstown, PA

“We needed a plan to transition our business to a non-family member and we asked Bill Boyajian to help us. His experience in the area has really paid off, but we didn’t expect the added value of putting us together with a financial planner who helped organize our retirement needs. We now have the fundamentals to transition our business successfully, and we have Bill to thank for it.”

–Ernie & Debbie Cummings
Kizer-Cummings Jewelers
Lawrence, KS