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Principles
October 12th, 2025
by Bill Boyajian
  • Employees stay when they are mentored and trusted, challenged and promoted, involved and appreciated, valued and empowered.
  • We have more and better technology, but less and less time; more contacts and connections, but are less personal; more and more choices, but less and less clarity.
  • The reason we have difficult conversations is because we don’t want to deal with confrontation when it first occurs. The problems only deepen as time passes.
  • You don’t scale by doing more yourself. You scale by setting up systems, empowering your associates, sharing your vision, and executing your plan.
  • In luxury, the product is nice, but it’s the experience that we remember. How can you create more memorable experiences?
  • It’s not blind faith that matters. Trust is based on authenticity, empathy, and logic.
  • The key to razor companies is not the razor. It’s the blades. How can you sell more blades in your business?

“I needed help orchestrating a succession plan for our business. I had heard that Bill Boyajian specialized in assisting owners to transition their business to the next generation. He knows how to bridge the generation gap and deliver what each needs to hear. I would recommend Bill to any business owner who needs advice on succession planning from a trusted outside professional.”

–Charles Denaburg,
Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL

"Our family needed some guidance on business transition and succession planning. We asked Bill Boyajian to help us because we knew we could trust him to tell us what we needed to hear. Bill became a valuable resource for our company and our entire family. He has the ability to meet each of us where we’re at and it has served us very well."

–Ceylon Leitzel
Leitzel Fine Jewelry
Hershey & Myerstown, PA

“We needed a plan to transition our business to a non-family member and we asked Bill Boyajian to help us. His experience in the area has really paid off, but we didn’t expect the added value of putting us together with a financial planner who helped organize our retirement needs. We now have the fundamentals to transition our business successfully, and we have Bill to thank for it.”

–Ernie & Debbie Cummings
Kizer-Cummings Jewelers
Lawrence, KS