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April Newsletter
April 1st, 2012
by Bill Boyajian

Market and Business Watch

I was traveling extensively in March, both domestically and internationally. Here are seven things to pay close attention to during the remainder of 2012.

  1. Business at the important Basel Fair was deemed by most as “OK.” While China and India have slowed a bit in recent months, don’t discount the market power of these two emerging economies.
  2. If you are still in a funk over the “Great Recession,” get over it fast. If you are still doing what you’ve always done in the past, you are falling behind. It’s time to take some measured risk in your business.
  3. Those I consult and coach are challenged as much by human resource issues as any other business issue. It’s time to take action with those on your team who just can’t get with the program. Don’t wait on this.
  4. I was just at the Worldmart* E Conference in Panyu, China. Keep an eye on Worldmart*E. Learn more about it and stay abreast of what is happening in the manufacturing centers.
  5. Contrary to what you might read, America is not dead. It catches a cold from time to time, but is a steady, durable market. The better jewelers are doing well. They just aren’t bragging about it.
  6. The Internet and Social Media are changing the way business is done, so why not embrace technology as an asset to your business, not as a fear factor.
  7. If you’re a retail jeweler who survived the last few years by buying gold and selling down to silver, it’s time to start selling up, and quickly. You will drive your business into the ground if you don’t.

Here are a few business and life tips to think about:

Business Tips

  • If you sell a product or provide a service, keep it consistent. Nothing warrants repeat business like something people can depend on.
  • When hiring a leader, look for honesty, intelligence and drive. Without the first trait, the last two could destroy you.
  • The beauty of leading is to subtly point out salient issues that others might be missing in a project or planning process.
  • If you facilitate a small group, encourage discussion, get everyone involved, keep people on track, and control a dominator.
  • Learn to project your voice clearly and confidently in any speech or demonstration. Make eye contact, be concise, and be convincing.

Life Tips

  • Try for small successes first. Build on positives. Eliminate negative thinking. Success begets more and larger successes. Just do it.
  • Give your children the freedom to dream so they can find their passion. They won’t spend their lives working, but rather, living.
  • Learn to give back to something you believe in. It could be social, civic, humanitarian, religious, whatever. Just give back.
  • What we do is much more important than what we say. In fact, it’s really the only thing that matters.
  • Consider leaving your children only enough money to allow them to be comfortable and secure, not enough for them to do nothing.


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“I needed help orchestrating a succession plan for our business. I had heard that Bill Boyajian specialized in assisting owners to transition their business to the next generation. He knows how to bridge the generation gap and deliver what each needs to hear. I would recommend Bill to any business owner who needs advice on succession planning from a trusted outside professional.”

–Charles Denaburg,
Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL

"Our family needed some guidance on business transition and succession planning. We asked Bill Boyajian to help us because we knew we could trust him to tell us what we needed to hear. Bill became a valuable resource for our company and our entire family. He has the ability to meet each of us where we’re at and it has served us very well."

–Ceylon Leitzel
Leitzel Fine Jewelry
Hershey & Myerstown, PA

“We needed a plan to transition our business to a non-family member and we asked Bill Boyajian to help us. His experience in the area has really paid off, but we didn’t expect the added value of putting us together with a financial planner who helped organize our retirement needs. We now have the fundamentals to transition our business successfully, and we have Bill to thank for it.”

–Ernie & Debbie Cummings
Kizer-Cummings Jewelers
Lawrence, KS