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Commitment
April 25th, 2017
by Bill Boyajian

Recently I rented a car out of state, but when I got to the rental car counter at the airport, the representative told me he was out of cars.  I told him I not only had a reservation as a VIP client, but that I paid for the car in advance.  The representative said he was very sorry but there was nothing he could do.  I then went to another rental car counter – now teeming with people – and tried to wait as patiently as I could when I saw my rep waving me back to his counter.  He had (miraculously?) found a car for me.  I was delighted, if not curious, but it didn’t matter.  I got my car at 10pm that night, and that was all that mattered.

This experience, though disturbing, reminded me of how important our commitments are in business.  Imagine your customers’ frustrations when you can’t deliver on something that was promised.  Or what about when you tell your staff they’ll get a promotion or a bonus and then retract it for no apparent reason.

We need to take our commitments seriously.  When we cancel things at the last minute, miss deadlines, make excuses, or fail to come through for people, we let them down and we most certainly let ourselves down.  We diminish our business even more than we inconvenience or upset our customers when we can’t live up to our commitments.

So the next time you break a commitment, think about how people might eventually forgive you, but will likely not forget what you did.  Then think about how that affects your integrity and your reputation.



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“I needed help orchestrating a succession plan for our business. I had heard that Bill Boyajian specialized in assisting owners to transition their business to the next generation. He knows how to bridge the generation gap and deliver what each needs to hear. I would recommend Bill to any business owner who needs advice on succession planning from a trusted outside professional.”

–Charles Denaburg,
Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL

"Our family needed some guidance on business transition and succession planning. We asked Bill Boyajian to help us because we knew we could trust him to tell us what we needed to hear. Bill became a valuable resource for our company and our entire family. He has the ability to meet each of us where we’re at and it has served us very well."

–Ceylon Leitzel
Leitzel Fine Jewelry
Hershey & Myerstown, PA

“We needed a plan to transition our business to a non-family member and we asked Bill Boyajian to help us. His experience in the area has really paid off, but we didn’t expect the added value of putting us together with a financial planner who helped organize our retirement needs. We now have the fundamentals to transition our business successfully, and we have Bill to thank for it.”

–Ernie & Debbie Cummings
Kizer-Cummings Jewelers
Lawrence, KS