| Did You Impress Them? July 1st, 2013 by Bill Boyajian |
One of my retail friends has an interesting way of evaluating new sales staff. He watches how they interact with a customer and often sits down with them to discuss the conversation. If a customer walks (and they most often do, unfortunately), he asks a simple question: Did you impress them? This simple question really makes his salesperson think. You won’t make every sale to every customer, but if you can convert just 10% more “lookers” into buyers, your sales will increase significantly. This works in any selling situation, so a review of each customer interaction is important to know what you did right, and what you did wrong. Discovering why you “lost” a potential customer is key to closing more sales.
When you can impress a customer with your knowledge, experience, personality and/or sincerity, you have a much better chance of making a sale. So the next time a customer walks, ask yourself, “Did I impress them?” Tags: Business Development, Client, Commitment, Customer, Customer Service, Deliver, Knowledge, Leadership Excellence, Leadership Skills, Management, Managers, Motivation, People, People Leaders, Relationships, Reputation, Sales, Success, The Mind of a Leader |
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“I needed help orchestrating a succession plan for our business. I had heard that Bill Boyajian specialized in assisting owners to transition their business to the next generation. He knows how to bridge the generation gap and deliver what each needs to hear. I would recommend Bill to any business owner who needs advice on succession planning from a trusted outside professional.”
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Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL
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Leitzel Fine Jewelry
Hershey & Myerstown, PA
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–Ernie & Debbie Cummings
Kizer-Cummings Jewelers
Lawrence, KS
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