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Influencers
May 19th, 2024
by Bill Boyajian

Most of us now recognize the impact of influencers in the marketplace. I’m still trying to wrap my head around those who have amassed millions of followers. Good for them. They have inspired a lot of people because they have something to say that individuals want to hear.

The same can be said for any business, like yours. We are mostly limited by our imagination and our energy. It’s not always about resources, or who you know, or simple luck. You probably know the saying: the harder you work, the luckier you seem to get.

I believe in hard work, but I also believe in smart work. Just like we understand the power of influencers, we should also recognize the impact that outside perspective – trusted influence – can give to your business.

Some people don’t want to be helped, or don’t recognize they need help until it’s too late. What happens is loss of market share, failure to adapt to new technology, or alienation of children in the business. Worse yet, it’s a lack of perspective about letting go and easing out of the business without creating a firestorm.

You can’t help people who don’t want to be helped. But you can help people who recognize the impact and value of outside perspective from an individual you can trust. Think about this the next time you come to the conclusion that you really need help.



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“I needed help orchestrating a succession plan for our business. I had heard that Bill Boyajian specialized in assisting owners to transition their business to the next generation. He knows how to bridge the generation gap and deliver what each needs to hear. I would recommend Bill to any business owner who needs advice on succession planning from a trusted outside professional.”

–Charles Denaburg,
Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL

"Our family needed some guidance on business transition and succession planning. We asked Bill Boyajian to help us because we knew we could trust him to tell us what we needed to hear. Bill became a valuable resource for our company and our entire family. He has the ability to meet each of us where we’re at and it has served us very well."

–Ceylon Leitzel
Leitzel Fine Jewelry
Hershey & Myerstown, PA

“We needed a plan to transition our business to a non-family member and we asked Bill Boyajian to help us. His experience in the area has really paid off, but we didn’t expect the added value of putting us together with a financial planner who helped organize our retirement needs. We now have the fundamentals to transition our business successfully, and we have Bill to thank for it.”

–Ernie & Debbie Cummings
Kizer-Cummings Jewelers
Lawrence, KS