| Never Fail to Impress June 1st, 2025 by Bill Boyajian |
A business owner I know was observing a new employee waiting on a customer in his store. The sale wasn’t made, nor was the owner upset at his salesperson. Instead, he asked a very simple question: Did you impress him? This innocent question has stayed with me for many years. In sales, or really any walk of life, it is important to consider the type of gestures and interactions that never fail to impress. Here are several that I find of great value: • Saying please, thank you, or excuse me • Opening the door for adults and children • Hand-writing old-fashioned personal notes • Returning a kind gesture with one of your own • Letting someone finish talking without interrupting • Addressing someone as sir or ma’am to show respect • Controlling your use of a cell phone in front of others • Waiting until someone you’ve dropped off enters the house safely • Responding to calls, texts, emails, and RSVPs in a timely manner • Giving up a seat to an elderly person or one who needs it more than you While these actions may seem obvious, the reason we do them is not specifically to impress, but rather to show kindness. You can never be wrong for doing what is right, nor can you fail to impress. Tags: Advice, Business, Business Development, Business Tips, Developing Leaders, Employee, Impress, Knowledge, Leadership Excellence, Leadership Skills, owner, Personal Development, Question, Sale, Store, Success, The Mind of a Leader, Value |
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“I needed help orchestrating a succession plan for our business. I had heard that Bill Boyajian specialized in assisting owners to transition their business to the next generation. He knows how to bridge the generation gap and deliver what each needs to hear. I would recommend Bill to any business owner who needs advice on succession planning from a trusted outside professional.”
–Charles Denaburg,
Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL
"Our family needed some guidance on business transition and succession planning. We asked Bill Boyajian to help us because we knew we could trust him to tell us what we needed to hear. Bill became a valuable resource for our company and our entire family. He has the ability to meet each of us where we’re at and it has served us very well."
–Ceylon Leitzel
Leitzel Fine Jewelry
Hershey & Myerstown, PA
“We needed a plan to transition our business to a non-family member and we asked Bill Boyajian to help us. His experience in the area has really paid off, but we didn’t expect the added value of putting us together with a financial planner who helped organize our retirement needs. We now have the fundamentals to transition our business successfully, and we have Bill to thank for it.”
–Ernie & Debbie Cummings
Kizer-Cummings Jewelers
Lawrence, KS
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