RSS Feed
On Communication
April 27th, 2025
by Bill Boyajian

When I was growing up, we were told to excel in the three Rs: Reading, (R)Writing, and aRithmetic. Math is important; it’s fundamental to intelligence, but it won’t help you in communication. What WILL help you?

1) The desire to READ and accumulate knowledge. It’s not what you read that makes you a good communicator. It’s the no-how you gain from reading that makes what you say more interesting.

2) The ability to SPEAK with influence. Whether it’s the passion you put into your words or your ability to articulate your message, speak with confidence and skill in an effort to truly be heard.

3) The skill of WRITING with clarity and purpose with an economy of words. Write what you want people to read and don’t mess it up with a lot of useless verbiage.

4) Most importantly, LISTEN with understanding so you can clearly discern what others are saying. Sometimes it’s just as important to hear what they are not saying; that is, read between the lines.

5) A fifth key in communication is BODY LANGUAGE. You can do everything right, but if your body language doesn’t support what you say or how you say it, all is for naught.

Communication is one of the great skills in business and in life. Learn to maximize your communication skills to ultimately become more successful.



Tags: , , , , , , , , , , , , , , ,

“I needed help orchestrating a succession plan for our business. I had heard that Bill Boyajian specialized in assisting owners to transition their business to the next generation. He knows how to bridge the generation gap and deliver what each needs to hear. I would recommend Bill to any business owner who needs advice on succession planning from a trusted outside professional.”

–Charles Denaburg,
Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL

"Our family needed some guidance on business transition and succession planning. We asked Bill Boyajian to help us because we knew we could trust him to tell us what we needed to hear. Bill became a valuable resource for our company and our entire family. He has the ability to meet each of us where we’re at and it has served us very well."

–Ceylon Leitzel
Leitzel Fine Jewelry
Hershey & Myerstown, PA

“We needed a plan to transition our business to a non-family member and we asked Bill Boyajian to help us. His experience in the area has really paid off, but we didn’t expect the added value of putting us together with a financial planner who helped organize our retirement needs. We now have the fundamentals to transition our business successfully, and we have Bill to thank for it.”

–Ernie & Debbie Cummings
Kizer-Cummings Jewelers
Lawrence, KS