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Running a Small Business
May 2nd, 2016
by Bill Boyajian

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Running a small business has its ups and downs.  There’s nothing wrong with having a small business, but there’s a lot wrong with having a small mind when you run it.

Some leaders run a business by what I call “the exception.”  They set up rules and regulations for customers based on the 5% they anticipate being problems.  Instead, they ought to consider the other 19 out of 20 who are invaluable to their business.

The idea is to cultivate relationships with clients to distinguish your business from the competition.  Unfortunately, many owners sacrifice that advantage by not trusting customers and issuing warnings about what is included or not included in their products or services.  Operating by the exception – the negative – isn’t a good business practice and it limits your potential.

I get it.  Some customers are simply a pain, and there’s nothing wrong with “firing” them as a client.  What you don’t want to lose is the 95% who are a blessing to your business.

Small businesses create more jobs than large corporations and are the backbone of our economy.  Help your business run better by taking the glass-half-full approach and by looking at the big picture.

So how are you doing?  Are you treating customers like special guests or troublemakers?  The special guest treatment could be the difference that makes your business successful this year.



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“I needed help orchestrating a succession plan for our business. I had heard that Bill Boyajian specialized in assisting owners to transition their business to the next generation. He knows how to bridge the generation gap and deliver what each needs to hear. I would recommend Bill to any business owner who needs advice on succession planning from a trusted outside professional.”

–Charles Denaburg,
Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL

"Our family needed some guidance on business transition and succession planning. We asked Bill Boyajian to help us because we knew we could trust him to tell us what we needed to hear. Bill became a valuable resource for our company and our entire family. He has the ability to meet each of us where we’re at and it has served us very well."

–Ceylon Leitzel
Leitzel Fine Jewelry
Hershey & Myerstown, PA

“We needed a plan to transition our business to a non-family member and we asked Bill Boyajian to help us. His experience in the area has really paid off, but we didn’t expect the added value of putting us together with a financial planner who helped organize our retirement needs. We now have the fundamentals to transition our business successfully, and we have Bill to thank for it.”

–Ernie & Debbie Cummings
Kizer-Cummings Jewelers
Lawrence, KS