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Speak to Groups with a Few Key Goals in Mind
July 27th, 2012
by Bill Boyajian

When I taught my children how to drive, I had one very clear purpose in mind: Keep them alive! From this, I had just three basic rules:

• Stay in your lane and blend in with the flow of traffic.
• Keep plenty of distance between you and the car in front of you.
• Drive defensively by keeping a watchful eye on cars around you.

I used to tell them one more thing when I gave them the keys to the car: If you die young, chances are it will be in a car. That was usually enough to get my point across. My children could still recite these principles years later.

When you communicate with your staff at work, the committee you’re running at church, the Little League team you’re coaching, or the orchestra you’re conducting, be sure to keep a few key goals at the top of your mind — and theirs. Such goals stem from your mission or purpose in leading that particular area. They should be easy to remember and should be written somewhere and repeated often to keep things on track. According to Jeffrey Immelt, chairman and CEO of General Electric Corporation, “Every leader needs to clearly explain the top three things the organization is working on. If you can’t do this, you can’t lead.” It is easy to lose focus and fail to communicate often enough or with clarity. Keeping your purpose in front of you, with your goals in mind, will help.



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–Charles Denaburg,
Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL

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Leitzel Fine Jewelry
Hershey & Myerstown, PA

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–Ernie & Debbie Cummings
Kizer-Cummings Jewelers
Lawrence, KS