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The Answer is “Yes”
June 5th, 2013
by Bill Boyajian

9748140_sOne of my clients is a large, well-known retail jeweler. The family has trained their staff in an interesting way. Their motto when a customer approaches with that curious look is pretty simple. They say, “The answer is yes. What’s your question?” The result has led to some very interesting requests, from large, one-of-a-kind jewelry pieces to something as unusual as a gold-tipped fireplace poker.

The point of this, of course, is that this jewelry family aims to please their customers without regard to the extremes of client requests. And their efforts over the years have paid off.

Like everyone, they were affected by the “Great Recession” several years ago, but that didn’t change their focus on customer service. And their business? Well, they have expanded greatly and have more than doubled their sales over the last five years.

This store’s success is likely the result of many things, but customer service is surely one of them. So the next time a customer approaches you with that curious look, tell her the answer is yes, and ask ‘what’s your question.’



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“I needed help orchestrating a succession plan for our business. I had heard that Bill Boyajian specialized in assisting owners to transition their business to the next generation. He knows how to bridge the generation gap and deliver what each needs to hear. I would recommend Bill to any business owner who needs advice on succession planning from a trusted outside professional.”

–Charles Denaburg,
Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL

"Our family needed some guidance on business transition and succession planning. We asked Bill Boyajian to help us because we knew we could trust him to tell us what we needed to hear. Bill became a valuable resource for our company and our entire family. He has the ability to meet each of us where we’re at and it has served us very well."

–Ceylon Leitzel
Leitzel Fine Jewelry
Hershey & Myerstown, PA

“We needed a plan to transition our business to a non-family member and we asked Bill Boyajian to help us. His experience in the area has really paid off, but we didn’t expect the added value of putting us together with a financial planner who helped organize our retirement needs. We now have the fundamentals to transition our business successfully, and we have Bill to thank for it.”

–Ernie & Debbie Cummings
Kizer-Cummings Jewelers
Lawrence, KS