| The Curse of Being Average June 16th, 2014 by Bill Boyajian |
I like to speak to audiences everywhere, and while I do it for a living (as well as consult), I do some of it for free. Speaking gives me a platform to display my expertise, and you should use it to display yours, too. What you want more than anything in business is to be an expert in your field. Nothing adds value to your “brand” more than differentiating yourself from the crowd. Every field is full of mediocrity, and the last thing you want to be is average. In a recent speech to jewelers, I encouraged them to be anything but “normal.” Normal is average. Average is like most everyone else. You don’t want to be like everybody else. At least I hope you don’t. You want to be different. You want to stand out from the crowd. You want to be exciting, attractive, unique – differentiated from whatever is normal, average, and, frankly, boring. When I speak, or consult, I want to be anything but average. Frankly, I’d rather be bad than average because if I’m bad, at least I’d know that I have to get better. The curse of being average is that we may not recognize our need to get better. If you can’t speak well enough to be an expert, you need to get better. If you need help getting better, ask for help from someone you trust. Tags: Advice, Business Development, Developing Leaders, Drive, Knowledge, Leadership Excellence, Leadership Problems, Leadership Skills, Learning, Personal Development, Success, The Mind of a Leader |
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“I needed help orchestrating a succession plan for our business. I had heard that Bill Boyajian specialized in assisting owners to transition their business to the next generation. He knows how to bridge the generation gap and deliver what each needs to hear. I would recommend Bill to any business owner who needs advice on succession planning from a trusted outside professional.”
–Charles Denaburg,
Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL
"Our family needed some guidance on business transition and succession planning. We asked Bill Boyajian to help us because we knew we could trust him to tell us what we needed to hear. Bill became a valuable resource for our company and our entire family. He has the ability to meet each of us where we’re at and it has served us very well."
–Ceylon Leitzel
Leitzel Fine Jewelry
Hershey & Myerstown, PA
“We needed a plan to transition our business to a non-family member and we asked Bill Boyajian to help us. His experience in the area has really paid off, but we didn’t expect the added value of putting us together with a financial planner who helped organize our retirement needs. We now have the fundamentals to transition our business successfully, and we have Bill to thank for it.”
–Ernie & Debbie Cummings
Kizer-Cummings Jewelers
Lawrence, KS
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