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Thinking Out Loud
September 19th, 2021
by Bill Boyajian

· We rarely get what we don’t ask for.
· The most successful people today excel at remote innovation.
· Sometimes we have to fail in order to succeed. It’s best to fail fast.
· The mark of successful people is that others are talking about them.
· People often don’t know what they want, or even need, until they see or hear about it from others.
· Rid yourself of clients and customers who are unpleasant to work with. The same goes for employees and bosses.
· You don’t necessarily need to be a contrarian, but you should always be provocative.
· Complexity is over-rated. The simpler you can make something, the more elegant it will be.
· If you want to change peoples’ behavior, you need to appeal to their self-interest.
· If you really want to sell something, first sell yourself. The rest will come.
· There are three stages of selling. The first is the original sale. The second is the add-on sale. The third is a referral.



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“I needed help orchestrating a succession plan for our business. I had heard that Bill Boyajian specialized in assisting owners to transition their business to the next generation. He knows how to bridge the generation gap and deliver what each needs to hear. I would recommend Bill to any business owner who needs advice on succession planning from a trusted outside professional.”

–Charles Denaburg,
Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL

"Our family needed some guidance on business transition and succession planning. We asked Bill Boyajian to help us because we knew we could trust him to tell us what we needed to hear. Bill became a valuable resource for our company and our entire family. He has the ability to meet each of us where we’re at and it has served us very well."

–Ceylon Leitzel
Leitzel Fine Jewelry
Hershey & Myerstown, PA

“We needed a plan to transition our business to a non-family member and we asked Bill Boyajian to help us. His experience in the area has really paid off, but we didn’t expect the added value of putting us together with a financial planner who helped organize our retirement needs. We now have the fundamentals to transition our business successfully, and we have Bill to thank for it.”

–Ernie & Debbie Cummings
Kizer-Cummings Jewelers
Lawrence, KS