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Top of Mind: January 27, 2020
January 27th, 2020
by Bill Boyajian

Customer Service

If you travel a lot, you constantly run into people who are providing a service.  At an airport, it’s the shuttlebus driver who picks you up, the airline representative who checks you in, the barista who prepares your coffee drink, or the flight attendant who serves you on the plane.  At the hotel, it the bellman who greets you, the concierge who recommends a great restaurant, or the attendant who cleans your room.

All of these interactions are an opportunity for service to shine, or not.  A company’s culture is set by its leadership.  It isn’t complicated.  Culture is values manifested in behavior.  Companies and their associates should be rewarded for great service even if it’s something you’ve come to expect.  That’s because extraordinary service resulting in an exceptional customer experience is a benefit that costs a company nothing, but rewards it with loyalty, goodwill, and longevity.

One wonders why so many leaders and so many firms miss this point, or perhaps just neglect it.  If you provide great service, you should be rewarded for it.  If you provide poor service, you should suffer from it.  It’s your choice.

Here are a few Business & Life Tips to think about….

Business Tips:

  • Customers seldom know what they want when they enter a store. Great salespeople establish rapport and tell them what they need.
  • Great achievements in business occur when you choose to serve your customers in ways that your competitors refuse to do.
  • Good or bad, the culture of a company is established and maintained by its leadership and manifests itself through its people.

Life Tips:

  • We are what we think. Our actions reflect what is on our mind. To change our behavior, we have to change our thinking.
  • Treat people with respect. Give them the benefit of the doubt until they prove you wrong. They want to do a good job. Let them.
  • If you take two similar people and give them exactly the same opportunity, one will succeed, and the other will fail. Which are you?


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“I needed help orchestrating a succession plan for our business. I had heard that Bill Boyajian specialized in assisting owners to transition their business to the next generation. He knows how to bridge the generation gap and deliver what each needs to hear. I would recommend Bill to any business owner who needs advice on succession planning from a trusted outside professional.”

–Charles Denaburg,
Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL

"Our family needed some guidance on business transition and succession planning. We asked Bill Boyajian to help us because we knew we could trust him to tell us what we needed to hear. Bill became a valuable resource for our company and our entire family. He has the ability to meet each of us where we’re at and it has served us very well."

–Ceylon Leitzel
Leitzel Fine Jewelry
Hershey & Myerstown, PA

“We needed a plan to transition our business to a non-family member and we asked Bill Boyajian to help us. His experience in the area has really paid off, but we didn’t expect the added value of putting us together with a financial planner who helped organize our retirement needs. We now have the fundamentals to transition our business successfully, and we have Bill to thank for it.”

–Ernie & Debbie Cummings
Kizer-Cummings Jewelers
Lawrence, KS