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Top of Mind: July 2, 2015
July 2nd, 2015
by Bill Boyajian

Simplify Life

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If you find yourself with undue stress, your life is likely far too complicated.  We all tend to jam too many things into one lifetime, and the result is an unhappy, highly pressurized lifestyle.

Instead, why not simplify things?  By making a few key choices, you can take control of your schedule and eliminate some unimportant busyness that is meaningless anyway.  This will give you more time to reflect and enjoy those things that are important.

When we try to do more than is humanly natural, we build up unnecessary stress and find ourselves constantly out of time.  The best antidote is to simplify life and to make it more meaningful.  This will bring an uncommon joy and sense of contentment that is impossible to achieve in an overly stressed schedule.

Simplifying life isn’t rocket science.  It’s simply common sense.

 

10 Common Sense Truths for Jewelers:

  1. Have the most pleasant person in the store answer the phone.
  2. Well-groomed and well-dressed sales associates make the best impression.
  3. When a customer leaves the store without buying, ask your sales associate if she impressed the customer.
  4. It’s not about how much your sales grow. It’s about how much profit you make at the end of the year.
  5. Follow-up with customers quickly and professionally. Great service is essential.
  6. Ask open-ended questions and listen carefully to what customers say.
  7. Develop rapport with customers. Sell yourself first. Then sell your store.
  8. Create a great experience with Millennials. They value experiences, not just products, because they will want to share their experience on social media.
  9. It’s not about the price of an item. It’s the value of the item in your customer’s mind that really counts.
  10. Approach every customer like they can afford much more than you think. Most often, they can.

 
Here are a few Business & Life Tips to think about…..

Business Tips:

  • Greatness is achieved through a dogged determination to succeed by people committed to a purpose well beyond themselves.
  • The key to retaining your customer is to treat them so well that they can’t even conceive of patronizing anyone else but you.
  • Most business people wait too long to get help, when it then may be too late to save the company. Get help as soon as you need it.

Life Tips:

  • We tend to overwhelm our daily lives with activities that often rob us of the time we need for the really important things of life.
  • Learn to measure your success on the basis of what you give to others, not on what you accumulate for yourself. That’s significance.
  • Be grateful. Too many people simply complain about most everything. It’s time to reflect and give thanks for your blessings.

 

Here are a couple past articles written by Bill:

Did You Impress Them?

Do You Ever Feel Burnt Out?



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“I needed help orchestrating a succession plan for our business. I had heard that Bill Boyajian specialized in assisting owners to transition their business to the next generation. He knows how to bridge the generation gap and deliver what each needs to hear. I would recommend Bill to any business owner who needs advice on succession planning from a trusted outside professional.”

–Charles Denaburg,
Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL

"Our family needed some guidance on business transition and succession planning. We asked Bill Boyajian to help us because we knew we could trust him to tell us what we needed to hear. Bill became a valuable resource for our company and our entire family. He has the ability to meet each of us where we’re at and it has served us very well."

–Ceylon Leitzel
Leitzel Fine Jewelry
Hershey & Myerstown, PA

“We needed a plan to transition our business to a non-family member and we asked Bill Boyajian to help us. His experience in the area has really paid off, but we didn’t expect the added value of putting us together with a financial planner who helped organize our retirement needs. We now have the fundamentals to transition our business successfully, and we have Bill to thank for it.”

–Ernie & Debbie Cummings
Kizer-Cummings Jewelers
Lawrence, KS