Simple is Elegant in Sales

People waste a lot of time with meaningless words.  It is harder to get a point across with many words than it is with an economy of words.  Yet it’s a fine art to say things simply and clearly, and not fill empty space with idle chatter.

Salespeople often like to keep talking to break the silence that inevitably comes at some point in a presentation.  But silence is usually what is needed to give a customer time to think and reflect.  The old saying, “silence is golden,” is really true.  Silence also gives you time to “read” your customer, and to put the slightest bit of pressure on them to talk.  When customers talk, they give you the information you need to know where you stand in a sales presentation, and what you need to do to close a sale.

Good salespeople know when to talk and when to listen.  Listening reveals truth in a conversation or presentation.  You can’t learn anything when you’re talking, so listen intently and keeps things simple.  Simple is elegant in selling.
Here are a few Business & Life Tips to think about….

Business Tips:

• It is important to be skilled and competent in what we do, but it is equally important to project personal confidence in our work.
• Value is far more important than price. Value is what you get from a purchase, whereas price is simply what you paid for it.
• A good way to measure success in business is not just with financial performance, but with the quality of new customers you create.

Life Tips:

• Perfect is the enemy of potential. If you wait for something to be perfect, you will wait too long. Good is good enough in most cases.
• To be truly fulfilled, take your dream and formulate a vision. Then take your vision and form a realistic plan to achieve your goals.
• The greatest gift we can give to people is our time. We have a finite amount of it, and never really know how much time we will have.

Bill recognized as a GIA Innovator
Read more about Bill’s contributions to the Gemological Institute of America….
Bill Boyajian – GIA Innovator

Tags: Advice, Business Development, Business Tips, Confidence, Conversation, Customer Service, Developing Leaders, Dream, Elegant, Innovator, Learning, Life Tips, Listen, Potential, Presentation, Price, Relationships, Sales, Salesperson, Selling, Silence, Success, The Mind of a Leader, Time, Value, Vision