| What Are We Selling? September 5th, 2014 by Bill Boyajian |
In the jewelry industry, we have been lulled into thinking that the most important thing we do is sell jewelry. Okay, that’s important, but what are we really selling? Dreams, aspirations, status, love. And it’s not just what we sell. How we sell it and what we stand for are vitally important. People may be initially attracted to our business because of the romance of gems and jewelry. But that won’t hold them long if the way we conduct our business and the way we treat people (both employees and customers) doesn’t fit with the image of what someone is looking for.
People stay in an atmosphere of integrity and trust. They leave when the walk doesn’t match the talk. They also leave when leaders aren’t serious about competing, winning, and profiting from their business. The energy and commitment that result from such focus are strong motivations in attracting and retaining great people. So the next time you think you’re selling jewelry, think again. You’re selling yourself, your store, your brand, your method of operation, your honesty and integrity, to both customers and employees. Everything you do matters. Tags: Advice, Business, Business Development, Business Tips, Customer Service, Developing Leaders, Integrity, Knowledge, Leadership Skills, Motivation, Relationships, Reputation, Sales, Success, The Mind of a Leader |
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“I needed help orchestrating a succession plan for our business. I had heard that Bill Boyajian specialized in assisting owners to transition their business to the next generation. He knows how to bridge the generation gap and deliver what each needs to hear. I would recommend Bill to any business owner who needs advice on succession planning from a trusted outside professional.”
–Charles Denaburg,
Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL
"Our family needed some guidance on business transition and succession planning. We asked Bill Boyajian to help us because we knew we could trust him to tell us what we needed to hear. Bill became a valuable resource for our company and our entire family. He has the ability to meet each of us where we’re at and it has served us very well."
–Ceylon Leitzel
Leitzel Fine Jewelry
Hershey & Myerstown, PA
“We needed a plan to transition our business to a non-family member and we asked Bill Boyajian to help us. His experience in the area has really paid off, but we didn’t expect the added value of putting us together with a financial planner who helped organize our retirement needs. We now have the fundamentals to transition our business successfully, and we have Bill to thank for it.”
–Ernie & Debbie Cummings
Kizer-Cummings Jewelers
Lawrence, KS
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