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What Makes a Leader So Attractive?
March 22nd, 2012
by Bill Boyajian

Simply stated, leaders with charisma draw people like a magnet. They have boundless energy and eternal optimism, which intrigues and ignites followers. Charismatic leaders exude confidence and provide hope. They have passion for what they do, and this spills over into relationships. Here they thrive because they love people. And people love them. There is an emotional bond between the leader and those led. Charismatic leaders have vision for what lies ahead. They make work — or anything, for that matter — exciting.

Surely you know people who are so attractive in personality, temperament, and character that you love to be around them. They just seem to enjoy life more than most. They share words of encouragement and carry an air of success. It’s not overconfidence. It’s an infectious, positive outlook that attracts people and then, seemingly without effort, holds their attention. Theirs is a hopeful, believable confidence that people want to follow.

Charismatic leaders are willing to give time to others. They let people into their lives, and in the process, help to transform them. They seem to have almost magical qualities. People feed off their natural attractiveness and stand in awe of both their genuineness and generosity to others. But charismatic leaders aren’t revered just because they have great social skills. You can be charismatic without being an outgoing “cheerleader.” A calm confidence can work just as well to inspire followers.

As a leader, then, are you attractive to your followers?



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–Charles Denaburg,
Managing Partner,
Levy’s Fine Jewelry
Birmingham, AL

"Our family needed some guidance on business transition and succession planning. We asked Bill Boyajian to help us because we knew we could trust him to tell us what we needed to hear. Bill became a valuable resource for our company and our entire family. He has the ability to meet each of us where we’re at and it has served us very well."

–Ceylon Leitzel
Leitzel Fine Jewelry
Hershey & Myerstown, PA

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–Ernie & Debbie Cummings
Kizer-Cummings Jewelers
Lawrence, KS